Wrigley’s new AdGate campaign set to save commuters from morning breath.

The morning can be a difficult time especially when you need two cups of coffee just to put on your shoes. Combine that with the slightly questionable banana that has been sitting in your purse or the bacon bap that results in ravenous stares from fellow commuters – your mouth could do with a freshness infusion before you get to work.

When it came to the launch of the new Extreme flavour of Airwaves, AdGates were at the heart of the campaign by greeting commuters when they got off the train in the morning.

With the unparalleled number of unmissable impacts AdGates delivered against competing media in this environment, Wrigley made a wise choice selecting T4. The trackside positioning of their campaign, with its close proximity to vendors of their products such as WHSmith and Whistlestop was a tactical breath of fresh air .

The campaign can be expected to be seen 78 million times* by commuters in a two-week period alone as it goes live across 8 London termini stations including Victoria, Waterloo and Paddington. Below are the full reach and impact figures from Route:

 

To find out more about Wrigley’s campaign and the benefits of using AdGate advertising to guide commuters straight to your client’s product, call Mark Anderson on 020 7233 977 or email info@t4media.co.uk.

 

* Figures are based on the impacts from Waterloo, Waterloo East, London Bridge, Liverpool Street, Paddington, Euston, Victoria, Victoria Gatwick Express, King’s Cross, Cannon Street, Vauxhall, Clapham Junction: trackside side, every two weeks, taken from Route July 2015.

 

 

Sky Broadband turns London Inside Out

Sky Broadband and T4media have come together to create a new national AdGate advertising campaign featuring characters from Disney Pixar’s latest movie ‘Inside Out’.

The campaign can be expected to be seen 69 million times by commuters in a two week period alone as it goes live across 8 London termini stations including Waterloo and Paddington. Below is the full reach and impact figures from Route:

The campaign features the characters Joy, Anger, Fear, Disgust and Sadness playfully demonstrating the emotions felt by many internet users when dealing with their broadband service.

The AdGates are set to be a welcoming site for adults and children alike as hype around ‘Inside Out’ grows with the film smashing the record for the largest-ever US opening for an original film! To find out more about Sky Broadband’s AdGate campaign and the benefits of this unmissable media, call Mark Anderson on 020 7233 977.

* Figure is based on the total impacts from Waterloo, London Bridge, Liverpool Street, Paddington, Euston, Charing Cross, King’s Cross, Cannon Street: concourse side, every two weeks, taken from Route July 2015.

Diesel prices are set to fall

Average diesel prices are set to fall below unleaded petrol for the first time in 14 years, following a round of price cutting by supermarkets sparked by Morrisons.

Three supermarkets that T4media owns the exclusive fuel nozzle advertising rights for announced they were cutting their diesel prices from July 20th 2015. Morrisons, Tesco and Sainsbury’s are now currently offering lower diesel prices than petrol on many of their sites – a first for many younger drivers.

Mark Todd, petrol director for Morrisons, said: “Because of the recent price drops in the wholesale diesel price, we are able to pass on these savings to our customers. This is a milestone in motoring and many younger drivers won’t remember the last time that diesel prices were lower than unleaded.”