Presents from the petrol station

The concept of ‘presents purchased from the petrol station’ will be familiar to anyone who has ever watched a British sitcom. Picture the scene… the long-suffering wife, driven to distraction by her inept partner, who has managed to forget their anniversary again. In a blind panic, he ventures to the petrol station for a gift as everywhere else closed hours ago. Weighed-down with wilted flowers and a bag of charcoal, he returns to save any semblance of love in their now joyless relationship.

These days, presents inspired by the petrol station forecourt are no laughing matter (just like the paragraph above actually).

According to Kantar Media’s TGI data, the sort of people who interact with AdNozzles on a regular basis are keen purchasers of all manner of goods and services.

Did you know that 79% of car owners who have seen an AdNozzle in the last week have bought goods or services online in the last 6 months?

As well as being repeat fuel buyers, they’re also serial online shoppers too as 40% of car owners who have seen an AdNozzle in the last week have bought between 1-9 goods or services online in the last 6 months.

Incredibly, 1 in 4 (28%) car owners who have purchased 20+ goods/services online have seen an AdNozzle in the last week.

Whether this means that the fictitious relationship in the opening paragraph stands the test of time is still up for debate. 40% of car owners who expect to divorce or separate from their long term partners in the next 12 months have seen an AdNozzle in the last week.

Call us now to find out how you can utilise the power of the pump for your clients.

New car sales rev up!

August 2015 proved to be a bumper month for new car sales in the UK. According to the Society of Motor Manufacturers and Traders, 79,060 vehicles left the showroom, which represented a year-on-year increase of just under 10%.

Superficially, this means there’s likely to be even more customers at petrol station forecourts nationwide, which increases the likelihood of AdNozzle campaigns reaching a larger audience than the 48,000 that frequent a supermarket petrol station in a 4 week period.

Kantar Media’s TGI research suggests that it’s not just new cars that these consumers are willing to splash out on:

78% of car owners who have seen an AdNozzle in the last week have had a holiday in the last year.

31% of car owners who say they will be making mayor home improvements in the next 12 months have seen an AdNozzle in the last week.

53% of car owners who have seen an AdNozzle in the last week have bought their internet services or goods with a debit card.

To find out how your client can harness the power of the pump get in touch now.

All aboard our new stations

You’ll be delighted to know that we’ve added a couple of key commuter stations to our AdGate portfolio – bookings are now being accepted for Bristol Temple Meads and Reading.

Believe it or not, Reading is the ninth-busiest station in the UK, with verified passenger number of 602,823 in a two week period.

Whereas picturesque Bristol Temple Meads (pictured above) has a total of 366,263 verified passengers every fortnight.

To find out more about AdGates, give one of our Agency team a call now on 020 7233 9777 to find out availability for these stations.