Nissan pulls in front with AdNozzles

In February, Nissan booked a third national AdNozzle campaign in quick succession for 200 of their dealerships across 395 petrol forecourts. Previous independent research proved the effectiveness of AdNozzles, with 75% of drivers surveyed recalling seeing Nissan AdNozzles on the forecourt.

This ensured they dominated the local area, and delivered an astonishing 88 million impacts in just one month. Hardly surprising really that Nissan used AdNozzles, as motorists are their target audience – but according to Kantar’s TGI, there are even more reasons to book:

  •  33% of car owners who say they will purchase their new car at a dealer or garage have seen an AdNozzle in the last week
  •  25% of car owners who say they will purchase their new car at a dealer or garage have seen an AdNozzle in the last week
  • 31% of car owners who say they will purchase their new car at a dealer or garage have seen an AdNozzle in the last week

Follow in the slipstream of Nissan and drive motorists from local petrol stations to a local branch of a national brand. Contact me now on 020 7233 9777 and engage thousands of motorists with your next AdNozzle campaign.

Sweet results for Cadbury

The nation’s favourite dish is always a hotly contested debate. Is it chicken tikka masala? Chow mein? Fish ‘n’ chips? Spagbol? It’s an ever-evolving topic. Something that doesn’t change is Britain’s voracious appetite for chocolate. We are officially a nation of chocaholics – spending a mouth-watering £100 a year per capita in 2015 according to The Guardian.

But then Cadbury came along and confused matters by asking folks to choose their flavourite amongst its product range. Are you a Dairy Milk kinda person? Perhaps there is nothing like a Daim for you? A Whole Nut nutter? Thought so… As part of a larger campaign, AdNozzles were included in the mix. Carefully choosing 34 Sainsbury’s forecourts around the country, Mondelez utilised the ‘one for the road’ appeal of forecourt advertising.

By utilising AdNozzles, consumers were filling their tanks whilst also thinking about filling their faces at the same time. With an outlet mere seconds away, it’s surprising more FMCG brands don’t use AdNozzles, because… Motorists are an especially sweet target for advertisers, as according to Kantar’s TGI data, 67% of car owners who have seen an AdNozzle in the last week are considered heavy consumers of chocolate. You’d be forgiven for confusing a petrol pump for a chocolate fountain, as 2/3 car owners love a cocoa fix.