Route Methodology

  • Route is a research study into he travel patterns of 28,000 people.
  • Combines GPS data, passenger data, observational research and recall work.
  • Much like radio and TV, rail media can now deliver accurate target audience information.
  • Previous measurement figures for AdGates providing a more accurate representation of the audience.
  • AdGates are divided into banks of various sizes depending upon location. On Route, one bank is deemed equivalent to one poster.

Laurence Cropped