My cup runneth over

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Hershey's Reece's Peanut Butter Cup Campaign Clapham

Who doesn’t like chocolate? As winter draws in, thousands will curl up on the sofa, reach for their favourite box of chocolates and wish they were still moaning about the heat of summer.

Hershey’s recently ran an AdGate campaign at Clapham station. With the trackside placement, peckish commuters will be tempted to indulge in a sweet treat to complement their packed lunch with a pack of Reece’s Peanut Butter Cups.

Whereas, the concourse side placement reinforces the message that Reece’s Peanut Butter Cups are the perfect portable snack for the ravenous homeward bound traveller to tuck into on the train.

The striking creative and proximity to confectionary vendors is a fantastic example of a well-executed AdGate placement, which was specifically chosen to capitalise on the increased footfall the South West Four festival brought over the August bank holiday weekend.