T4Media Ltd Privacy Policy – updated 2026

1. Who we are
   T4Media Ltd (“T4Media”, “we”, “us”, “our”) is a company incorporated in England & Wales and acts as a data controller for the purposes of UK data protection law.
   We comply with the UK GDPR, the Data Protection Act 2018, and (where relevant) the Privacy and Electronic Communications Regulations 2003 (PECR).
2. What personal data we collect
   Depending on how you interact with us, we may collect and process:

• Name and job title
• Business contact details (e.g. business email address and phone number)
• Company details (e.g. company name, address, sector)
• Messages you send to us (e.g. email enquiries)
• Website usage data (e.g. IP address, device/browser data, pages visited)
• Marketing preferences, opt-outs and objections
  We do not intentionally collect special category data.

1. How we collect personal data
   We may collect personal data:

• Directly from you (e.g. when you contact us, request information, or become a customer)
• Through our website (e.g. via cookies and similar technologies, subject to your preferences)
• From publicly available sources (e.g. company websites and professional networking platforms)
• From reputable B2B data providers (where appropriate)
• Using automated and AI-assisted tools to help structure, validate, enrich and manage business contact information in a professional context (with human oversight)

1. How we use your data
   We use personal data to:

• Respond to enquiries and manage business relationships
• Provide our products and services
• Improve our website and communications
• Send B2B marketing communications where permitted
• Maintain suppression records (to ensure we don’t contact people who opt out)
• Meet legal and regulatory obligations

1. Our lawful bases for processing
   We process personal data under one or more of the following lawful bases:

• Contract (where needed to provide a service)
• Legal obligation
• Legitimate interests (for example, for B2B marketing and business development)
• Consent (where required)

1. Marketing and your right to opt out
   We may send B2B marketing emails about our products and services where permitted by law.
   You can opt out at any time. If you opt out or object, we will stop marketing to you immediately, and in any event within 48 hours (usually instant).
   To opt out, you can use the opt-out method in the email you receive, or contact us at info@t4media.co.uk.
2. How long we keep your data
   We keep personal data only for as long as necessary for the purposes it was collected.
   Where personal data is no longer required for active marketing or business development, it may be made inactive and restricted, so it is not used for marketing, while retaining a limited communication history for record-keeping and compliance.
   Typical retention periods include:

• Customers: up to 10 years after the most recent transaction
• Warm leads / prior engagement: up to 5 years from last meaningful interaction
• Cold B2B prospects: typically up to 4 years, subject to review
• Opt-outs: minimal suppression data retained to ensure no further marketing is sent

1. Sharing your data
   We do not sell personal data.
   We may share personal data with trusted suppliers who help us operate our business (for example, IT, CRM, email delivery, and analytics providers). These suppliers are required to protect your data and only process it under appropriate safeguards.
   We may also disclose personal data where required by law.
2. International transfers
   Where personal data is transferred outside the UK, we use appropriate safeguards such as the UK International Data Transfer Agreement (IDTA) or other recognised transfer mechanisms.
3. Security
   We use appropriate technical and organisational measures to protect personal data from unauthorised access, loss, misuse or disclosure.
4. Your data protection rights
   You have rights under UK data protection law, including the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion or restriction (where applicable)
• Object to processing (including direct marketing)
• Request data portability
• Complain to the Information Commissioner’s Office (ICO)

1. Contact us
   If you have any questions about this Privacy Policy or how we use personal data, please contact:
   Email: info@t4media.co.uk
   Company: T4Media Ltd
   Address: Europoint Centre, 5-11 Lavington Street, London, SE1 0NZ
2. Updates to this policy
   We may update this Privacy Policy from time to time. The latest version will always be available on our website.