AdNozzles place your brand directly into the hands of motorists — quite literally. These high-impact, small-format adverts sit on petrol pump nozzles, delivering your message during an unavoidable moment of attention. Whether you want to build awareness locally or drive immediate action, AdNozzles offer high dwell time and 100% visibility.
What is AdNozzle® Advertising?
AdNozzles are purpose-designed advertising panels attached to petrol pump nozzles at forecourts across the UK. They give brands a unique opportunity to speak to consumers when they’re fully engaged - refuelling their cars.
Why AdNozzles® Work
Extended Dwell Time
The average fill-up takes 2-3 minutes, providing a rare, undivided window of attention.
Unmissable Positioning
Drivers are holding the AdNozzle and research says that they will see it for an average of 52 seconds.
Precision Targeting
Reach real people in real places. Choose the forecourts closest to your stores, events, or service areas and you get all the fuel pumps on the petrol station.
Campaign Reach
We tell you how many people you’ll connect with during your campaign.How it Works
1. Choose Your Locations
We’ll help you select from around 3,000 petrol stations nationwide — targeting precisely where your audience lives, works or commutes.
2. Create Your Message
Our creative team can support you in crafting eye-catching, action-driven ads that speak to your audience.
3. Install & Launch
Your AdNozzles are printed, fitted and monitored by our team for quality and consistency.
AdNozzles® in Action
The dwell time delivered by fuel nozzles is one of the highest in the outdoor industry and it puts their brand directly in the hands of the consumer. I put fuel nozzles on the schedule whenever possible for these very reasons.
Mike Webb, Offline Advertising
Who Should Use AdNozzles®?
AdNozzle Advertising puts your message directly in the hands of consumers. It’s ideal for businesses expanding across multiple locations or targeting fuel buyers in specific regions.
Popular sectors include:
Advertising Restrictions on AdNozzles®
All AdNozzle Advertising campaigns must be approved by the relevant fuel retailers before launch. The following restrictions apply:
Competing Products
No advertising for fast food, food delivery, flower companies, or other products that are competitive to those sold within the forecourt shops.
Sensitive Content
No gambling, e-cigarettes, religious, political, or offensive messaging.
To ensure a smooth approval process, we advise all advertisers to consider these restrictions before planning their campaigns. If you are unsure whether your advert falls within the permitted categories, please get in touch with our team, and we will be happy to guide you.
Production
T4Media will professionally print and install your campaign to the highest standard. We manage the whole process from artwork submission right through to final posting.
For AdNozzles® we ask for artwork to be sent 3 weeks before the posting date.
Please click the link below to view our artwork specs in PDF format.
If you have any questions relating to the production of a campaign on AdNozzles® please use the Contact form or call 020 7233 9777.
AdNozzle® Heritage: FillBoard™
AdNozzles® are known in nearly all other European countries as FillBoard™, which was introduced into the advertising market in 1993. FillBoards are installed in approximately 25,000 petrol filling stations across Europe. T4Media is the exclusive license holder for the UK and Ireland. T4Media GmbH is based in Hamburg, Germany, and is the Licensor. Visit them at www.alvern.de
Get Started Today
With 100% guaranteed visibility, precise geographic targeting and unmatched dwell time, AdNozzle advertising is one of the most effective and efficient local media options available.