Forecourts are expanding and dwell time is rising. The Fuel Market Review 2025 shows why AdNozzles sit at the centre of high-attention advertising moments.
A Changing Landscape with More Opportunity
The Fuel Market Review 2025 confirms what many in the industry have already sensed. The UK forecourt is not fading. It is evolving, expanding, and becoming a more important consumer touchpoint than ever.
For advertisers, this means one clear opportunity. Forecourts are rapidly becoming high-attention environments where drivers slow down, pause, and engage. For T4Media, this creates a powerful foundation for AdNozzles, a pump-level advertising format designed to sit at the exact point of attention.
Placed directly in the hands of motorists, AdNozzles turn natural dwell time into meaningful brand exposure, making them a central part of how brands connect with audiences on the forecourt in 2025.
Forecourts Numbers Are Growing, Not Shrinking
One of the most significant insights from the review is simple. The UK forecourt network is growing.
- There are 8,349 petrol filling stations in the UK, an increase of 12 sites year on year.
- The South East remains the most densely populated region with 1,098 stations, creating stronger regional clusters for advertisers.
This growth matters. More stations mean more locations where drivers stop. More locations mean more opportunities to deliver consistent, scalable campaigns.
For T4Media, it supports the strongest narrative of all.
The forecourt network is thriving and AdNozzles sit right at the centre of that shift.
Growth across the forecourt sector has shifted how advertisers think about presence and performance. Rather than appearing everywhere, brands are increasingly focused on showing up in places that deliver meaningful engagement.
AdNozzles support this approach by offering targeted activation within chosen forecourt networks, helping brands build visibility through consistent, high-attention interactions with drivers.
Dwell Time and Forecourt Behaviour Are Increasingly Valuable
The modern forecourt is no longer a quick fuel stop. It is becoming a multi-service hub where drivers spend more time.
The Fuel Market Review highlights several behaviours that increase dwell time.
- Growth in parcel lockers and cash points
- Expanded food-to-go offerings and on-site convenience services
- Increased use of forecourts as community service points such as click-and-collect
- More motorists choosing to top up during quieter travel periods, which leads to longer, less rushed visits
A rise in customers purchasing add-on products, from refreshments to essentials, creating natural pauses at the pump.
Why This Matters for T4Media
Forecourts are becoming high-attention environments with predictable dwell time. This is exactly where AdNozzles excel.
- Repetition through multiple fuel stops each month
- Guaranteed hand-level visibility as drivers hold the pump
- Unavoidable eye contact with the message
- Two to three minutes of natural dwell time during refuelling
- No competing visual noise in the immediate environment
In a world where digital advertising faces clutter and declining attention spans, the forecourt provides a quiet, controlled moment. AdNozzles turn that moment into a high-quality brand connection.
Practical Takeaways for Marketers
1. Prioritise environments where attention is guaranteed.
Forecourts offer predictable dwell time and direct interaction.
2. Use tactile formats that audiences cannot avoid.
Hand-level placement ensures recall and engagement.
Wherever you’re based in the UK, you’ll find forecourt locations to suit.
4. Connect your campaign to daily journeys.
Drivers often repeat their visits multiple times a month, reinforcing your message.
5. Use forecourt advertising to support both local and national strategies.
Connect with drivers to tell them about your local business or national brand.
A Growth Network and a Growing Opportunity
The UK forecourt network is expanding. Dwell time is rising. Behaviour is shifting. This creates a powerful opportunity for advertisers who want consumers to notice, remember and act.
AdNozzles turn everyday refuelling moments into meaningful visibility. They fit perfectly within the 2025 forecourt landscape and offer brands a direct route to real attention.
Discover how T4Media can help you unlock forecourt impact at t4media.co.uk.
