Average diesel prices are set to fall below unleaded petrol for the first time in 14 years, following a round of price cutting by supermarkets sparked by Morrisons.
Three supermarkets that T4media owns the exclusive fuel nozzle advertising rights for announced they were cutting their diesel prices from July 20th 2015. Morrisons, Tesco and Sainsbury’s are now currently offering lower diesel prices than petrol on many of their sites – a first for many younger drivers.
Mark Todd, petrol director for Morrisons, said: “Because of the recent price drops in the wholesale diesel price, we are able to pass on these savings to our customers. This is a milestone in motoring and many younger drivers won’t remember the last time that diesel prices were lower than unleaded.”