As a child of the 80s, I was absolutely delighted that Burton’s Biscuit Company decided to relaunch Fish ‘n’ Chips in 2014. They were an integral part of the holy trinity of ‘treat eats’ growing up (along with Cadbury’s Animal biscuits and Capri Sun).
The youth of today will surely build their own nostalgic memories of Burton’s Fish ‘n’ Chips, but the more mature diner will instantly recognise the iconic mock newspaper packaging. According to Kantar Media’s TGI data, 80% of motorists are over the age of 24, so it makes perfect sense that Burton’s chose AdNozzles to act as bait in the out-of-home environment.
The lure however was the clever tactical placement of the campaign. AdNozzle advertising is perfect for food and drink campaigns, as you’re feet away from being able to make your purchase in the petrol station shop.
Burton’s Fish ‘n’ Chips managed to be the only fish in the pond by being the only advertiser on the fuel pumps; making the motorist think of a much more palatable smell like salt & vinegar than petrol.
With a total of 382 locations (and 6,112 AdNozzles) over a four week period, it’s fair to say a number of Britain’s motorists fell hook, line and sinker for Burton’s Fish ‘n’ Chips’ AdNozzle advertising.