The long anticipated launch of the Morrisons home delivery service has finally arrived and T4 has been selected as a lead media to shout about it. AdGates have been chosen as part of the Outdoor launch campaign for their superb targeting capabilities at 16 key rail stations in London that fall within the delivery catchment area of the Morrisonsdelivery service. With AdGates, Morrisons are able to speak to commuters on a daily basis to tell them about the new service that is ‘Now delivering… from just £1’.
The vibrant artworks make a clever play on specific areas of London, and feature images such as a jar of piccalilli followed by the word ‘CIRCUS’, ensuring that the advertising really stands out from the crowd in a creative and fun way.
Kelly Graham, Account Manager, Kinetic commented:
‘Audience insight tells us that Londoners are most likely to think about grocery shopping during their daily commute, so AdGates were a key format for us to engage with consumers, targeting areas in which the Morrisons.com service delivers to. We have previously used AdGates for store openings, so it was a natural choice to plan them in for this exciting new venture.’
Greg Anyon, CEO, T4media confirmed:
‘It’s fantastic to see the development from directional targeting with new store openings to a broader awareness campaign for home delivery. AdGates are ideal for targeting busy commuters and we are delighted that Morrisons has selected them once again to promote its exciting new launch.’