August 2015 proved to be a bumper month for new car sales in the UK. According to the Society of Motor Manufacturers and Traders, 79,060 vehicles left the showroom, which represented a year-on-year increase of just under 10%.
Superficially, this means there’s likely to be even more customers at petrol station forecourts nationwide, which increases the likelihood of AdNozzle campaigns reaching a larger audience than the 48,000 that frequent a supermarket petrol station in a 4 week period.
Kantar Media’s TGI research suggests that it’s not just new cars that these consumers are willing to splash out on:
78% of car owners who have seen an AdNozzle in the last week have had a holiday in the last year.
31% of car owners who say they will be making mayor home improvements in the next 12 months have seen an AdNozzle in the last week.
53% of car owners who have seen an AdNozzle in the last week have bought their internet services or goods with a debit card.
To find out how your client can harness the power of the pump get in touch now.