In February, Nissan™ booked a third national AdNozzle® campaign in quick succession for 200 of their dealerships across 395 petrol forecourts. Previous independent research proved the effectiveness of AdNozzles®, with 75% of drivers surveyed recalling seeing Nissan AdNozzles® on the forecourt.
This ensured they dominated the local area, and delivered an astonishing 88 million impacts in just one month. Hardly surprising really that Nissan™ used AdNozzles®, as motorists are their target audience – but according to Kantar’s TGI, there are even more reasons to book:
- 33% of car owners who say they will purchase their new car at a dealer or garage have seen an AdNozzle® in the last week
- 25% of car owners who say they will purchase their new car at a dealer or garage have seen an AdNozzle® in the last week
- 31% of car owners who say they will purchase their new car at a dealer or garage have seen an AdNozzle® in the last week
Follow in the slipstream of Nissan™ and drive motorists from local petrol stations to a local branch of a national brand. Contact me now on 020 7233 9777 and engage thousands of motorists with your next AdNozzle® campaign.