Putting the local into location-based advertising to target specific audiences.
The ordinance survey this week put out a press document highlighting the effectiveness of AdGates, AdNozzles and AdBarriers in offering access to high-value audiences through location specific campaigns, underpinned by digital map data.
T4 digital mapping facility is powered by Cadcorp, an Ordinance Survey developer partner.
The press release highlights:
– The challenge.
To capture an effectiveness audience without being invasive.
– The solution.
Provide an ideal opportunity for advertisers to reach a specific audience with messages tailored to a particular locality.
– The benefits.
The system increases productivity, delivering a competitive advantage to T4 and our clients. Enables advertising messages to be targeted to specific localities and prove an unmissable, accountable, attractive advertising.