The concept of ‘presents purchased from the petrol station’ will be familiar to anyone who has ever watched a British sitcom. Picture the scene… the long-suffering wife, driven to distraction by her inept partner, who has managed to forget their anniversary again. In a blind panic, he ventures to the petrol station for a gift as everywhere else closed hours ago. Weighed-down with wilted flowers and a bag of charcoal, he returns to save any semblance of love in their now joyless relationship.
These days, presents inspired by the petrol station forecourt are no laughing matter (just like the paragraph above actually).
According to Kantar Media’s TGI data, the sort of people who interact with AdNozzles on a regular basis are keen purchasers of all manner of goods and services.
Did you know that 79% of car owners who have seen an AdNozzle in the last week have bought goods or services online in the last 6 months?
As well as being repeat fuel buyers, they’re also serial online shoppers too as 40% of car owners who have seen an AdNozzle in the last week have bought between 1-9 goods or services online in the last 6 months.
Incredibly, 1 in 4 (28%) car owners who have purchased 20+ goods/services online have seen an AdNozzle in the last week.
Whether this means that the fictitious relationship in the opening paragraph stands the test of time is still up for debate. 40% of car owners who expect to divorce or separate from their long term partners in the next 12 months have seen an AdNozzle in the last week.
Call us now to find out how you can utilise the power of the pump for your clients.