About PumpPanels

Audience

Over 1.2 billion car park transactions occur in the UK every year. These car drivers and their passengers who are prepared to pay a premium to park at airports, town and city centre car parks are a key target audience. AdBarriers are the best way to target high earning AB business executives, serious shoppers with high spending power, young professionals, and air travelers. As with all our media, AdBarriers are unavoidable – they literally stop customers in their tracks, seeing the campaign at eye level before proceeding on the journey.

How it works

AdBarriers demand attention as they stop people in their tracks with a high visibility message. Upon entering and leaving a car park the AdBarrier prevents further progress as the driver stops and takes or inserts a ticket. The driver has to look at the barrier before proceeding (for an average of 10 seconds), making the campaign completely unavoidable! Every ticket that is used is recorded by the car park operators providing one of the most accurate footfall and impact figures in the outdoor industry!

Coverage

677 AdBarriers in 206 car parks nationally. Available at NCP, London Heathrow terminals and City Airport. 184 backlit AdBarriers in all London Heathrow terminals including business parking.

Download the AdBarrier InfoCard here

Benefits of PumpPanels

  • 2.7 million (VPU) verified parking users every 2 weeks
  • Parking users will look at your ad for on average 10 seconds
  • Target potential customers as they enter or leave the car park
  • Choose from NCP, shopping centre and regional airport car parks
  • 677 AdBarriers in 206 car parks nationally

PumpPanel Production

T4:Alvern Media will professionally print and install your campaign to the highest standard. We manage the whole process from artwork submission right through to final posting. For AdBarriers we are for artwork to be sent 2-3 weeks before in charge. However this deadline is flexible depending on the location of a campaign and the number of car parks taken.

Please click here to view our artwork specs in PDF format.

If you have any questions relating to AdBarrier production please contact Spencer Saunders – Operations Manager on 020 7233 9777 or e-mail spencer@t4media.co.uk – for anything else, please use the Contact Uspage.

About AdGates

Audience

Over 1.2 billion journeys are made on the UK’s rail network each year. Advertising on the ticket gateways therefore enables you to reach millions of affluent commuters every day (over 80% are ABC1, and 40% are AB).

According to a recent Network Rail report, almost one third of all journeys are made by commuters on their way to and from work or on business trips.

Other rail users might be on their way to university, going on holiday or pursuing leisure and shopping activities, ensuring that AdGates are relevant for a wide range of products and brands.

60% of rail commuters use the same station on a weekly basis, increasing brand reinforcement to your target audience.

How it works

AdGates require your audience to actually walk through your advertising messages, making them fully interactive and unmissable. Research has shown that AdGates have a six times higher recall than any other form of advertising in the rail environment! People simply can’t escape your AdGates campaign as they have to funnel through it when they travel – one of only four truly unavoidable media in outdoor!

Stand Out From The Crowd

Railway stations are busy vibrant places and many are on the way to becoming destinations themselves. They offer diverse areas with businesses such as bars, shops and restaurants at many locations. T4: Alvern’s AdGates provide a unique method of standing out from the crowd. Everyone who passes through the barriers needs a ticket. This allows independent verification of audience figures – meaning your AdGates campaign is totally accountable.

Coverage

4,034 AdGates nationally at over 233 rail stations. Available nationally, regionally, or by individual station.

Download the AdGate InfoCard here and the spec here

Benefits of AdGates

  • 1.3 billion journeys go through AdGates each year
  • 82% of all rail passengers that interact with AdGates are ABC1
  • Modal advertising – capture commuters at the beginning and end of every journey
  • 60% of all rail commuters use the same station weekly providing repetition of message
  • 18 minute dwell time concourse side in rail termini