The nation’s favourite dish is always a hotly contested debate. Is it chicken tikka masala? Chow mein? Fish ‘n’ chips? Spagbol? It’s an ever-evolving topic. Something that doesn’t change is Britain’s voracious appetite for chocolate. We are officially a nation of chocaholics – spending a mouth-watering £100 a year per capita in 2015 according to The Guardian.
But then Cadbury came along and confused matters by asking folks to choose their flavourite amongst its product range. Are you a Dairy Milk kinda person? Perhaps there is nothing like a Daim for you? A Whole Nut nutter? Thought so… As part of a larger campaign, AdNozzle®s were included in the mix. Carefully choosing 34 Sainsbury’s forecourts around the country, Mondelez utilised the ‘one for the road’ appeal of forecourt advertising.
By utilising AdNozzles®, consumers were filling their tanks whilst also thinking about filling their faces at the same time. With an outlet mere seconds away, it’s surprising more FMCG brands don’t use AdNozzles®, because… Motorists are an especially sweet target for advertisers, as according to Kantar’s TGI data, 67% of car owners who have seen an AdNozzle® in the last week are considered heavy consumers of chocolate. You’d be forgiven for confusing a petrol pump for a chocolate fountain, as 2/3 car owners love a cocoa fix.