With The Words

We chose AdNozzles as they enabled us to speak to potential car buyers as they stopped for fuel and tell them about the new Peugeot 108. Not only are AdNozzles superb for directly engaging with motorists – the target audience, but they also allowed us to personalise the messaging locally and direct motorists to their closest Peugeot dealership.

I could advertise anywhere, but only half of the people out there have a car and about 5% are looking for tyres. What I like with the AdNozzles is that they speak directly to motorists. The campaign pointed potential customers in the area straight to the garage and let them know about our deals. Since they’ve been up, we’ve had lots of people come in and say they’ve seen them. It’s great that we are being noticed and getting people’s attention. We did advertise on the radio before, but I think AdNozzles have worked better than anything else. Pound for pound they’ve seen our best results and wiped out the rest of the competition, keeping us on top in the area! The results and the customer service I received when I booked the AdNozzle campaign are part of the reason I have now used T4media for a second time. The next campaign is yearlong and I look forward to seeing the results.

We have 10 direct competitors in our local area, so it’s vital that we stand out from the rest and promote our products and services to local people in the most efficient way possible. The artwork we used was vital to the campaign’s success – I knew that it needed to be bright, eye-catching and include a great deal… and it worked!! We took 9 bookings in the first fortnight, 7 of which came from new customers so I’m very happy with that.We have previously tried different forms of advertising, including leaflets, but AdNozzles have achieved by far the quickest and biggest response we’ve ever had and our competitors have even been forced to cut their prices to keep up! If the enquiries continue in this way throughout our campaign, I will definitely be booking for next summer.

I was pretty happy with my advertising and the results it was delivering, but I’m always looking out for opportunities that will enable me to target potential customers in the area. Fuel nozzles are a great way to showcase new models, highlight the services we can offer and most importantly, direct people to our dealership. The new and used car market is incredibly competitive and I’m always keen to ensure that we don’t miss any opportunity to bring in new business, so by ‘owning’ space on the local forecourts where people are filling up their cars every day I can be sure that Fife SEAT is front of mind when they come to buy or service a vehicle. I was so impressed by the results from my initial campaign of just two forecourts, that my subsequent bookings have increased to three and then five sites and I would highly recommend this media to anyone looking to increase sales (although perhaps with the exception of my competitors in Fife!)

AdNozzles are an effective way for the Gilder Group to run a proximity campaign which is communicated to a captive audience. It also allows me to reach the right people in a cost effective and timely manner. The Gilder Group advertised their entry level VW Golf on the pump nozzles as part of a multi-media campaign including press and radio. That month, the VW website had 16,000 hits on the model, 8,000 of which came from Gilder Volkswagen. AdNozzles have enabled the Gilder Group to position itself as the dealer group of choice for the region.

I’m so pleased that I decided to try out fuel nozzles as a new form of advertising for my car dealership and service centre based in Cirencester. Although I liked the format, I wasn’t sure what sort of results it would deliver, so I was incredibly pleased that I received an enquiry almost immediately when my campaign went live at our local Tesco forecourt. The customer said he had no idea we had a service centre, but had found us when he saw our advertising, which goes to show how great the nozzles are for raising awareness. This campaign was definitely worth doing and I will be looking to use AdNozzles for my other dealership in Stroud too. The service I received was second to none, from initial contact, through to booking, artwork design, implementation and follow-up. I would recommend T4 Media to anyone looking to raise awareness of their business – AdNozzles really work!

AdNozzles are incredibly popular with the Peugeot dealerships as they enable a highly targeted and cost-effective communication with motorists in their local area. Due to the flexibility that AdNozzles provide, each dealership can run a bespoke creative with their own messaging and contact details, ensuring that they achieve positive response rates time after time. This latest burst was supported by Peugeot main brand, which continues to invest in AdNozzle advertising, because it is now a proven ‘must-have’ format on their media schedule for all relevant campaigns. We’re looking forward to working with T4 Media on the next burst which is currently being planned.

Normally I prefer bus backs for our rural showrooms, but they weren’t available. I wasn’t convinced that you can sell new cars on AdNozzles, but we gave it a try. Two prospects walked on to the site asking for the free fuel offer within hours of each other. They had seen the offer on the petrol pumps at one of their local petrol stations, which included Tesco, Total and Esso. We were impressed by the effectiveness of AdNozzles. They helped us reach right into the heart of Aylesbury’s motorists, and sell two cars with an offer that was not being advertised in any other way.

Our AdNozzles advertising campaign was so effective, I re-booked it for an additional 28 weeks! We had tried all the traditional advertising methods, and were really not overly impressed with lacklustre results. We then tried advertising at our local supermarket petrol forecourt – the initial results were impressive and we could see the potential for further promotion in this way. In fact, we were so happy with our 8 week campaign, that we re-booked for a further 28 weeks. This campaign was an exciting time for us, trying out petrol nozzle advertising for the first time. It’s so relevant for communicating directly with our local customers. Initially we chose the nearest forecourt to our garage and had an amazing number of people filling up over the 8 week period. Every pump nozzle displayed our business details, so every motorist that filled up could see our name. This made us really stand out from other local garages. We have now booked more forecourts with greater coverage, and look forward to seeing positive results over the coming months!

We chose all the nozzles on handpicked petrol forecourts in our area. It made real sense: the other ways in which we have advertised have waste built in so you never get 100% drivers. But with AdNozzles that’s all you get. We have advertised for two months out of a four month campaign and have already achieved a huge presence by using AdNozzles. Sales enquiries have increased by 50% with this unique way of driving new customers to our sites. People have even said they can’t go anywhere without seeing the Orbit Tyres brand. With the results we’re getting in such a short space of time we’ve never had it so good.

We were looking for a unique and exciting way to promote LEAF and AdNozzles provided the perfect media to educate our target audience about the benefits of this ground breaking model. Through running a national campaign on such a highly connective media, we spoke to thousands of motorists a day as they filled up their vehicles.

Michelin forecourt campaigns with T4media have been very successful. I believe that targeting consumers at key forecourt touch-points helps position the Michelin brand as the leading option for tyre purchases. The T4media pump nozzles provide Michelin with the opportunity to reach motorists at a time when they are most receptive to motoring-related messages.

The primary target buyers for the new Mercedes Vito were identified as taxi drivers, so it was essential that a campaign was planned to connect with the right audience, rather than just being treated as a standard new model launch. AdNozzles were quickly highlighted as a tactical way to engage with taxi drivers, as they fill up regularly, ensuring a high frequency across two four week bursts. With a full UK network to choose from, another important element was the choice of locations to target. The flexibility of AdNozzles meant that a campaign could be built up in specific towns / regions and in this case, 58 forecourts located in close proximity to airports were chosen. We chose AdNozzles in proximity to airports for this new model launch as they were the right fit, both in terms of frequency and location. They enabled us to target taxi drivers as they filled up their vehicles during airport runs and effectively communicate the benefits of the new Mercedes Vito.

Using AdNozzles made perfect sense, communicating our recovery service to motorists in exactly the right locations. We got a great response from potential and actual customers alike, with lots of people commenting that they had seen our advertising. We got such a good lift locally that we are planning on extending the campaign into 2012. Thanks AdNozzles, we LOVE you!!!!!

Not only could we target the forecourts in close proximity to each dealership and utilise 112 different creatives, but we were also able to specify the type of petrol nozzle we wanted – in this case diesel. What should have been a really difficult campaign to co-ordinate was brilliantly executed by T4media.

With an exciting new showroom to promote, it was essential that we used the most efficient and effective formats to communicate with our target audience. Following a successful trial on AdNozzles, we included them as a core element of our multi-media launch campaign which spanned an eight week period leading up to the new opening. The AdNozzle platform worked for us by tying together with other channels in the marketing mix to increase the effectiveness of our message. We chose high footfall supermarket sites in our area that matched the profile of our potential customers. The booking process was very simple and our package allowed us the flexibility to change our artwork every two weeks throughout the campaign. This meant that our message could be tailored as we approached the showroom opening, which was a major plus point for us. AdNozzles are the perfect fit for motor dealers, as the specific point of interaction with the message is well timed. There can’t be a better moment for somebody to consider their car than when spending money fuelling it up!

T4media were quick to see what our needs were. They identified and proposed a targeted marketing campaign which has had the desired effect and raised the profile of www.justgoodcars.com and it’s free to advertise vehicles for sale service. The petrol sites looked good and the material was displayed professionally. We would have no hesitation in recommending them or indeed using them again. Our thanks to you all.

It’s unusual to find something new and different when advertising a motor dealership to a wiley public, and it’s even more unusual when it works. We booked a simple four weeks campaign at our local Tesco forecourt with Allison at T4 Media. Within the first seven days our service department took six bookings. These were directly attributable to the nozzle advertising, and one of the bookings paid for our entire campaign. So we’ve just booked another campaign!

I just wanted to tell you that our AdNozzle campaign is on fire (no pun): we’ve already had 20 competitive enquiries and six of them have converted into new business! We put out a simple message to boost our winter service and MOT business, and win some trade from our local competitors. I’m amazed: we got results immediately. We ran the AdNozzle campaign on its own and we tracked it to test it accurately. Not only has it brought in new customers, but local awareness has gone through the roof – loads of people are talking about us, and all from advertising on the Sainsbury’s forecourt at Wednesfield. The test worked so well that I’ll be doing this again throughout next quarter and beyond. Thanks for running a cracking campaign for us. Give your customers my number if they want a recommendation.

Essex Auto Group offers a wide range of makes and models, which means our customer base is very diverse. However, the one place that all cars congregate is a petrol station. The AdNozzles are undoubtedly the most targeted part of our multi-media campaign. After all, you can’t pick up a petrol pump nozzle without looking at it and the person holding it is usually the person responsible for running the vehicle. In raising awareness of Essex Auto Group, we want to drive people online to our website where they can see our great range of vehicles and detailed information. Then, when they are ready to buy a new car, they will already be thinking of us. We have seen an impressive surge in online traffic and an increased number of leads as a result of our advertising and the AdNozzles have contributed significantly to this uplift, making them an essential part of our ongoing activity.

We were hoping that the AdNozzles would raise awareness and generate some interest in our products and services, and we were not disappointed as the response was fantastic. In just four weeks, our AdNozzle promotions brought in an average of three new customers per week, two of which had never heard of AA Silencers before. We felt that it was important to put an attractive offer on our adverts to give local people a reason to come and see us, so we included a discount promotion for tyres and competitive pricing for air conditioning regas. Not only did we secure business as a direct result of these offers, but customers also came in having seen the adverts enquiring about other products and services we offer. With results like this, we will be using AdNozzles again and again.

With most advertising formats, you don’t kow who is looking at your message, but with AdNozzles at petrol forecourts, you can be sure that 100% of your audience... With most advertising formats, you don’t kow who is looking at your...