Stuart Prentice
Your Ford Centre
We did the campaign as a reminder/brand awareness type campaign. The petrol station was literally 3 miles from our Kirkcaldy branch so we expected that most people that saw them knew who we were, we just really wanted to put us under their noses and keep us front of mind with them. This was the first time we had tried this type of advertising. I regularly use that petrol station and always read the adverts on it as I fill-up so I thought it was worth giving it a try. We are looking at potentially doing more campaigns at some point next year for our other branches, so yes we can definitely say we were happy with how it looked, and your service. We would also definitely recommend you to others.
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Kev Giles
Camberley Service & Warranty Centre
The petrol pump advertising serves as an excellent awareness campaign for our business. While people often discuss the frustrations of charging electric cars, let's be honest - filling up with petrol can be pretty dull, and it only takes a few minutes. During that time, your eyes tend to wander out of boredom, and you might spot something familiar. For instance, the logo of your car! Volkswagen drivers are usually quite passionate about our brand, so when they see our logo, it catches their attention. This often leads them to read the text and become aware of what we're promoting.
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Clair Seymour
Commercial Manager, Saxon Brands
As a distributor of aftermarket car accessories, we felt that AdNozzles offered a relevant placement to tell potential customers about our products. We were really pleased with the communication from t4Local throughout the planning stages and everything went smoothly. Our campaign was handled brilliantly and was visible in petrol stations nationwide from day one. Most importantly, feedback from our sales team and from people who saw it was positive. It’s been a good discussion point and helped us promote our products to our customers.
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Colin Malone
Group Account Director, Universal McCann
We chose AdNozzles as they enabled us to speak to potential car buyers as they stopped for fuel and tell them about the new Peugeot 108. Not only are AdNozzles superb for directly engaging with motorists – the target audience, but they also allowed us to personalise the messaging locally and direct motorists to their closest Peugeot dealership.
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Malcolm Henderson
General Manager, Tyreshops
We have 10 direct competitors in our local area, so it’s vital that we stand out from the rest and promote our products and services to local people in the most efficient way possible. The artwork we used was vital to the campaign’s success – I knew that it needed to be bright, eye-catching and include a great deal… and it worked!! We took 9 bookings in the first fortnight, 7 of which came from new customers so I’m very happy with that. We have previously tried different forms of advertising, including leaflets, but AdNozzles have achieved by far the quickest and biggest response we’ve ever had and our competitors have even been forced to cut their prices to keep up! If the enquiries continue in this way throughout our campaign, I will definitely be booking for next summer.
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Mark McKenna
Owner, Fife SEAT
I was pretty happy with my advertising and the results it was delivering, but I’m always looking out for opportunities that will enable me to target potential customers in the area. Fuel nozzles are a great way to showcase new models, highlight the services we can offer and most importantly, direct people to our dealership.The new and used car market is incredibly competitive and I’m always keen to ensure that we don’t miss any opportunity to bring in new business, so by ‘owning’ space on the local forecourts where people are filling up their cars every day I can be sure that Fife SEAT is front of mind when they come to buy or service a vehicle. I was so impressed by the results from my initial campaign of just two forecourts, that my subsequent bookings have increased to three and then five sites and I would highly recommend this media to anyone looking to increase sales (although perhaps with the exception of my competitors in Fife!)
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