Chloe Applin
Head of Marketing , Jesse Smith
We have run multiple fuel pump advertising campaigns with T4 Local and they have been incredibly helpful throughout the whole process. From advising on local petrol stations, assisting with choosing campaign dates and providing guidance with artwork. The artwork templates are incredibly easy to use, allowing us to create a fully custom design for our Summer and Christmas promotions, which also looks great in print at the fuel pumps. Utilising the fuel pump advertising space has been a great way to boost brand awareness for our business in the local areas.
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Rebecca Clay
Media Planner, London based agency, PHD
We selected t4Local’s forecourt media formats as an integral part of a wider out of home campaign to support our Softmints brand. The dual messaging on the petrol pump nozzle, combined with the door graphic, worked together to create a forecourt journey. This meant that we were able to communicate with our consumers at two key touch-points. This was valuable in raising brand awareness amongst a relevant audience. In addition, the campaign was able to prompt impulse sales in the forecourt shop. Over four weeks, the campaign achieved an impressive 2.8 million impacts. As 75% of motorists will purchase their mints at a forecourt convenience outlet*, this was an ideal environment within which to communicate the Trebor brand. The campaign process from booking through to execution was excellent and we would have no hesitation in running forecourt media activity with t4Local in the future.
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Mohammad Hasan
General Manager, Olivelimes
As the manager of Olivelimes, I take great pride in offering an exceptional dining experience to my guests and try to ensure that our advertising reflects this. I have had many different ideas to promote Olivelimes in the past, but this was the first time I have used AdNozzles. As it is such a unique way of advertising, I felt there was a good chance that people would notice my ad. In particular, because I was the only advertiser on the forecourt I knew that it would build awareness of Olivelimes locally. I visited the forecourt during the campaign to see the ads for myself and they looked great! I also placed a replica AdNozzle in the restaurant to show people what we were doing and that certainly generated a buzz of excitement and interest amongst our guests. The campaign was well executed and the reach was fantastic with approximately 32,000 people seeing our ad in just eight weeks. I would have no hesitation in recommending AdNozzles and will be considering them again in the future for reaching the local community.
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