James Lewis
Director, Flitwick & Ampthill Bathrooms
We’ve worked with T4Local over the years, dipping in and out as our business needs change. Thanks to Steve Coyle for introducing us to AdNozzles! We've had great feedback, especially from tradespeople who say they see our ads everywhere. The Tesco in our town centre is the perfect spot to reach our target customers, and we know thousands are seeing our adverts. As a small family business, it's important for us to maintain a local presence, and AdNozzles have helped us do just that. The service has always been excellent—friendly, attentive, and seamless. We’re always well looked after and get quick responses to any queries. I’d be happy to recommend T4Local to others.
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Ross Elliott
TN Robinson Ltd
As an independent wholesale electrical distributor established in 1923, our target customers are local trade and the public in the areas of our two newest branches. It was reassuring to see that following our initial AdNozzle campaign we had quite a few customers in-store saying they had seen the petrol station advertising and decided to check us out, so I would say that the campaign was a success in increasing awareness of TNR and our new locations. AdNozzles were great in guaranteeing that both trade and retail would be aware of TNR in the local area and we would certainly look to use t4Local again to raise the profile of any new TNR branches.
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Martin Moran
Purchasing Director, MP Moran Builders
We have previously used local press and radio to promote our products and services, but the AdNozzles are outperforming these formats and delivering terrific results for us! Unlike a newspaper or radio ad that is instantly forgotten after the event, motorists have to hold the nozzle in their hand for the whole time they are filling up. Fuel buyers will often visit the same forecourt several times during each campaign and are therefore repeatedly exposed to our messaging. A significant number of people have said they saw our AdNozzle messages on local forecourts and have come into the store as a result. The service we receive when booking AdNozzles is excellent. t4Local assists us in planning a variety of creative messages and different forecourts which keep our campaigns fresh and ensure the best coverage. If AdNozzles continue to produce the same great results for us, we will be using them for a long time to come.
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John Welch
Marketing Manager, Lords Builders Merchants
Choosing AdNozzles as part of our awareness campaign was not a difficult decision for us to make – we knew where our customers would go to fill their vehicles so we could target them accordingly. We have 10 years experience in both the trade and retail sectors and have run campaigns to promote our business with other media but AdNozzles were a new venture. As it turned out, they proved to be a very successful choice, as we have had many comments from both existing and new customers mentioning to our sales teams that they saw our AdNozzles. We have been very pleased with the way in which this media has fitted in with our ongoing promotional strategy, especially when we opened a new branch in Hayes. We will certainly be using them again in the future to inform our customers of the products, promotions and services Lords can offer.
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Craig Bryson
Group Partner, Digital Kitchens
Our AdNozzles look great, people have seen them, they’ve walked into our showroom and then bought our products! What more could we hope for from our advertising? The Digital Kitchens showroom and factory provides kitchens and bedrooms to both the trade and public. It’s a challenge to stand out from our competitors – we offer great quality at low prices, but if people don’t know about us, we won’t sell our products. It’s great to find an advertising format that is so effective at getting our message out to local people. We are astounded at the great response we’ve had since starting our AdNozzle campaigns. People in the local area regularly comment on them and we can directly attribute sales to this activity. For us, they have more than paid for themselves and they are part of our forward planning throughout this year and beyond!
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Dave Palmer
Customer Marketing Director, Buildbase
We previously used AdNozzles located in close proximity to specific branches to raise awareness of our locations amongst people filling up in the local area. For the most recent campaign, however, we decided to increase the intensity and take the campaign national. We chose AdNozzles at 350 petrol forecourts for four weeks. Our objectives were to increase brand awareness and also drive new customers online to order products or find out more about their local Buildbase branch. Using the strapline, ‘Fill your van with the right materials’, we were able to speak directly to van drivers as they filled up their vehicles at roadside forecourts. AdNozzles are perfect for targeting new customers and raising awareness of the Buildbase brand. With over 200 branches across the UK, it made sense to run this activity at a national level and put our name in the hands of thousands of motorists who could then visit our website or a local branch.
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