Southend-on-Sea City Council
Southend-on-Sea City Council
As a council, we are always looking for new ways to reach our residents, and with thanks to the very helpful team at T4Local we have ventured into our first petrol pump campaign ad reaching not just our residents, but visitors too who can also benefit from the Southend Pass.
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Alan Turner
Contracts & Procurement Manager, Swale Borough Council
AdNozzles formed part of our advertising activity to promote food and garden waste collections, which included print, web, social and local media formats. I have no doubt that AdNozzles had a positive effect on our two core objectives which were to increase tonnages of food waste and increase the number of subscriptions to our garden waste scheme. We were pleased with both the results and the service received – it was a smooth and uncomplicated process and we are likely to use AdNozzles for similar activity in the future.
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Caroline Mears
Marketing & Recruitment Officer, Powys County Council
We needed to communicate with adults aged 21+ who live within Powys. As the county is both large and rural, people often spend a lot of time on the road, travelling to school, work, shopping etc, so we felt that AdNozzles were ideal to draw people in as they filled up their cars with fuel. We used AdNozzles in several different bursts and as with all our advertising we expected to get some “immediate” response as well as some “delayed” interest. This was certainly the case with the AdNozzles with people mentioning that they had seen the ads, but not necessarily responding directly at the time. AdNozzles formed an integral part of our overall marketing campaign for the year and we were very happy with the service that t4Local provided.
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Keith Griffiths
Road Safety Manager, Carmarthenshire County Council
There were a vast range of media formats available to us for promoting this message, but AdNozzles were the best fit as they enabled us to target 100% motorists and every interaction took place during a journey, including those that were on the way to a night out.In that quiet moment where each person filled up their vehicle, we intended this message to empower them to say no to alcohol when they are driving. There are numerous reasons why people think that it’s ok to drink alcohol and then get behind the wheel, without considering the devastating consequences that could follow. Our creative highlighted what could be lost as a direct result of drink-driving: license, job or even life, which prompted people to think about the bigger picture.This campaign enabled us to speak to thousands of people and was so well-received that we will be planning AdNozzles as a core part of our ongoing activity.
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Mary Jarrett
Road Safety Officer, Suffolk County Council
Suffolk, Norfolk, Peterborough and Essex County Councils all ran a co-ordinated proximity campaign to communicate their School Crossing Patrol message. They used the same creative but tailored the message to each region through the implementation of their own branding and logo. t4Local’s petrol pump nozzles were chosen as the ideal medium. They were the only way in which each of the councils was able to reach their target audience without implementing a countrywide campaign. The service provided by t4Local to co-ordinate this joint campaign was extremely efficient. Furthermore, the delivery was effective, the outcomes assessable, and the campaign summary and evaluation which was also provided, was invaluable.
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Elisabeth Knight
Road Safety Manager, London Borough of Hounslow
The campaigns we run with t4Local are aimed at improving driver behaviour. These include drink-driving, child passenger safety and motorcycle awareness. With a 100% driver audience, AdNozzles convey our critical awareness messages in a targeted, direct and cost-effective way. Not only do they target drivers in the right place and at the right time, we have seen some fantastic recall results too. AdNozzles have worked as both a standalone campaign and in conjunction with other advertising formats particularly the national advertising that is organised by Department for Transport and Transport for London. I would highly recommend AdNozzles as the service has always been fast, efficient and very friendly. Our requirements have always been accommodated and we will certainly be using AdNozzles as part of our ongoing strategy for driver awareness campaigns.
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