Keith Griffiths
Road Safety Manager, Carmarthenshire County Council
There were a vast range of media formats available to us for promoting this message, but AdNozzles were the best fit as they enabled us to target 100% motorists and every interaction took place during a journey, including those that were on the way to a night out.In that quiet moment where each person filled up their vehicle, we intended this message to empower them to say no to alcohol when they are driving. There are numerous reasons why people think that it’s ok to drink alcohol and then get behind the wheel, without considering the devastating consequences that could follow. Our creative highlighted what could be lost as a direct result of drink-driving: license, job or even life, which prompted people to think about the bigger picture.This campaign enabled us to speak to thousands of people and was so well-received that we will be planning AdNozzles as a core part of our ongoing activity.
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Mary Jarrett
Road Safety Officer, Suffolk County Council
Suffolk, Norfolk, Peterborough and Essex County Councils all ran a co-ordinated proximity campaign to communicate their School Crossing Patrol message. They used the same creative but tailored the message to each region through the implementation of their own branding and logo. t4Local’s petrol pump nozzles were chosen as the ideal medium. They were the only way in which each of the councils was able to reach their target audience without implementing a countrywide campaign. The service provided by t4Local to co-ordinate this joint campaign was extremely efficient. Furthermore, the delivery was effective, the outcomes assessable, and the campaign summary and evaluation which was also provided, was invaluable.
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Elisabeth Knight
Road Safety Manager, London Borough of Hounslow
The campaigns we run with t4Local are aimed at improving driver behaviour. These include drink-driving, child passenger safety and motorcycle awareness. With a 100% driver audience, AdNozzles convey our critical awareness messages in a targeted, direct and cost-effective way. Not only do they target drivers in the right place and at the right time, we have seen some fantastic recall results too. AdNozzles have worked as both a standalone campaign and in conjunction with other advertising formats particularly the national advertising that is organised by Department for Transport and Transport for London. I would highly recommend AdNozzles as the service has always been fast, efficient and very friendly. Our requirements have always been accommodated and we will certainly be using AdNozzles as part of our ongoing strategy for driver awareness campaigns.
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Tom Watts
Associate Director, Rathbone Media
t4Local’s petrol pump nozzles were selected for the Essex County Council’s ‘Life Begins at 50’ campaign because of their capacity to reach motorists quickly and effectively with a minimum amount of wastage. Forecourt media allows us to target Essex motorists specifically at relatively low entry costs. This, coupled with a geographically relevant message, makes it a highly effective medium for our campaign. The success of the ‘Life Begins At 50’ campaign was based on the reduction of speed related driving offences with the implementation of speed cameras. As a whole, speed offences were reduced considerably immediately after the campaign commenced. The team at t4Local was very professional from start to finish, and provided all essential information to ensure the chosen artwork would deliver the biggest impact for the campaign. I have no hesitation in recommending t4Local to anyone wanting to target motorists when they are most receptive.
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Rebecca Clay
Media Planner, London based agency, PHD
We selected t4Local’s forecourt media formats as an integral part of a wider out of home campaign to support our Softmints brand. The dual messaging on the petrol pump nozzle, combined with the door graphic, worked together to create a forecourt journey. This meant that we were able to communicate with our consumers at two key touch-points. This was valuable in raising brand awareness amongst a relevant audience. In addition, the campaign was able to prompt impulse sales in the forecourt shop. Over four weeks, the campaign achieved an impressive 2.8 million impacts. As 75% of motorists will purchase their mints at a forecourt convenience outlet*, this was an ideal environment within which to communicate the Trebor brand. The campaign process from booking through to execution was excellent and we would have no hesitation in running forecourt media activity with t4Local in the future.
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Mohammad Hasan
General Manager, Olivelimes
As the manager of Olivelimes, I take great pride in offering an exceptional dining experience to my guests and try to ensure that our advertising reflects this. I have had many different ideas to promote Olivelimes in the past, but this was the first time I have used AdNozzles. As it is such a unique way of advertising, I felt there was a good chance that people would notice my ad. In particular, because I was the only advertiser on the forecourt I knew that it would build awareness of Olivelimes locally. I visited the forecourt during the campaign to see the ads for myself and they looked great! I also placed a replica AdNozzle in the restaurant to show people what we were doing and that certainly generated a buzz of excitement and interest amongst our guests. The campaign was well executed and the reach was fantastic with approximately 32,000 people seeing our ad in just eight weeks. I would have no hesitation in recommending AdNozzles and will be considering them again in the future for reaching the local community.
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Eve Debenham
Manager/Legal Executive, Andrew & Andrew Solicitors
What first attracted us to AdNozzle advertising was the price! It was very reasonable and we loved the fact that our name would appear across the whole garage on each and every nozzle. Plus it was local! Our main objective was to raise local awareness of Andrew & Andrew. Advertising with the AdNozzles did exactly that and made us stand out. The AdNozzles have worked very well: a lot of people have commented and it’s been very positive.The process of booking the advertising was really good. t4Local were very helpful and did everything they said they would. The work was easy on our end so very stress free! With all the positive comments and rise of local awareness, we are now considering renewing our AdNozzle campaign.
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Andrew Teakle
Creative Designer, Rickerbys LLP
As we at Rickerbys are always looking for new and innovative methods of promoting our services, t4Local’s pump advertising really caught our eye. They offered prime locations to help put the Rickerbys brand in front of the ideal audience as well making us officially the first law firm in the country to promote their services in this way. This resulted in raised profile from supporting PR and a very good response from the public. We were really pleased with the professionalism with which they handled our requirements and we are delighted to say that we are very satisfied with the finished result.
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Lauren Davies
Marketing Manager, Airband
We chose AdNozzles to raise awareness of our big projects across Dartmoor and Exmoor as we felt that they offered targeted coverage in rural and hard to reach areas, whilst being a unique way to promote the Airband brand. Our objective for this campaign was brand awareness and whilst this can be difficult to track, an overall increase in sales as well as positive customer feedback has demonstrated that awareness has definitely been increased. The campaign helped us to promote the organisation and build credibility as a brand moving into a new target area. We would recommend fuel pumps as an affordable and unique advertising platform.
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