Tony Dickinson
Partner, Painted Poster Media
t4Local’s network of diesel pump nozzles proved a perfect match for National Express’s campaign to recruit coach drivers, by targeting regions with high frequency diesel consumption, including Gatwick and Heathrow. There is currently a shortage of suitably qualified drivers and t4Local enabled National Express to run a proximity campaign targeted at a very specific, captive audience.
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Christian Harper
Proprietor, Harper Finn
I am delighted with the response that I have received. As a local business advertising locally I know that AdNozzles have worked for me. Not a day goes by without a friend or client mentioning that they have seen my pump adverts. Well worth the investment.
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Tim Mason
Managing Director, Masons
We were looking for an innovative way to stand out in a crowded marketplace and with AdNozzles we have found that solution. As a new business, this campaign was about launching Masons in the local area and quickly establishing it as a trusted brand and not just another Estate Agent. Whilst we use local press, leaflets, property websites and so on to display our properties, this campaign was about so much more than that – it enabled us to put our name in the hands of local people and instil brand recognition at a time when the property market is highly competitive. Not only did the AdNozzles look great, but they delivered for us too. During and immediately following our campaign, we saw an increase in our inbound telephone and email enquiries, an increase in web traffic and uplifted footfall into our office. On asking vendors and buyers how they heard about us, an impressive 1 in 4 said they saw our AdNozzles. From excellent service through to outstanding results, I would have no hesitation in recommending t4Local to other business owners and we will undoubtedly use AdNozzles for future campaigns.
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Duncan Bewley
Owner, Garnham H Bewley
Attracting vendors and buyers is a competitive business and it’s often tricky to stand out locally. We loved the idea of using AdNozzles due to them being unmissable as every fuel buyer has to literally hold the advert in their hand. It’s a great way to really engage with new people and tell them about our business. The petrol station we chose is just around the corner and it’s open 24 hours so potential vendors and buyers can see our message any time of the day or night. AdNozzles work really well on their own or at key times of the year in conjunction with our other advertising. AdNozzles enable us to do something different to our competitors and as we have been advertising consistently for over a year now, it’s almost as though we ‘own’ the forecourt space. We are an independent estate agency with an enthusiastic team and AdNozzles have really played a continuing crucial part in our success. We are selling 20-30 properties a month on average at the moment and will continue to use AdNozzles as an integral part of our promotional mix into next year and beyond.
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Nick Williams BDS
Dentist/Partner, Lime Tree Dental Practice
We have been very pleased with our advertising on the petrol pumps through t4Local. A constant presence in the marketplace is something we aim to achieve, along with reaching for conscious awareness of our brand in the local population. The petrol pump advert has been noticed by more people than any other recent adverts that we have placed. Dentistry is not a service people suddenly buy because they saw our name on the petrol pump, but this prominent promotional placement has got people thinking about us. Mike and the team were very helpful. We look forward to doing business again with them in the near future.
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Alan Turner
Contracts & Procurement Manager, Swale Borough Council
AdNozzles formed part of our advertising activity to promote food and garden waste collections, which included print, web, social and local media formats. I have no doubt that AdNozzles had a positive effect on our two core objectives which were to increase tonnages of food waste and increase the number of subscriptions to our garden waste scheme. We were pleased with both the results and the service received – it was a smooth and uncomplicated process and we are likely to use AdNozzles for similar activity in the future.
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Caroline Mears
Marketing & Recruitment Officer, Powys County Council
We needed to communicate with adults aged 21+ who live within Powys. As the county is both large and rural, people often spend a lot of time on the road, travelling to school, work, shopping etc, so we felt that AdNozzles were ideal to draw people in as they filled up their cars with fuel. We used AdNozzles in several different bursts and as with all our advertising we expected to get some “immediate” response as well as some “delayed” interest. This was certainly the case with the AdNozzles with people mentioning that they had seen the ads, but not necessarily responding directly at the time. AdNozzles formed an integral part of our overall marketing campaign for the year and we were very happy with the service that t4Local provided.
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Keith Griffiths
Road Safety Manager, Carmarthenshire County Council
There were a vast range of media formats available to us for promoting this message, but AdNozzles were the best fit as they enabled us to target 100% motorists and every interaction took place during a journey, including those that were on the way to a night out.In that quiet moment where each person filled up their vehicle, we intended this message to empower them to say no to alcohol when they are driving. There are numerous reasons why people think that it’s ok to drink alcohol and then get behind the wheel, without considering the devastating consequences that could follow. Our creative highlighted what could be lost as a direct result of drink-driving: license, job or even life, which prompted people to think about the bigger picture.This campaign enabled us to speak to thousands of people and was so well-received that we will be planning AdNozzles as a core part of our ongoing activity.
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Mary Jarrett
Road Safety Officer, Suffolk County Council
Suffolk, Norfolk, Peterborough and Essex County Councils all ran a co-ordinated proximity campaign to communicate their School Crossing Patrol message. They used the same creative but tailored the message to each region through the implementation of their own branding and logo. t4Local’s petrol pump nozzles were chosen as the ideal medium. They were the only way in which each of the councils was able to reach their target audience without implementing a countrywide campaign. The service provided by t4Local to co-ordinate this joint campaign was extremely efficient. Furthermore, the delivery was effective, the outcomes assessable, and the campaign summary and evaluation which was also provided, was invaluable.
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