Simon Russell
Account Director, Kinetic
Michelin forecourt campaigns with T4media have been very successful. I believe that targeting consumers at key forecourt touch-points helps position the Michelin brand as the leading option for tyre purchases. The T4media pump nozzles provide Michelin with the opportunity to reach motorists at a time when they are most receptive to motoring-related messages.
Read MoreNeil Tookey
Associate, Maxus
The primary target buyers for the new Mercedes Vito were identified as taxi drivers, so it was essential that a campaign was planned to connect with the right audience, rather than just being treated as a standard new model launch. AdNozzles were quickly highlighted as a tactical way to engage with taxi drivers, as they fill up regularly, ensuring a high frequency across two four week bursts. With a full UK network to choose from, another important element was the choice of locations to target. The flexibility of AdNozzles meant that a campaign could be built up in specific towns / regions and in this case, 58 forecourts located in close proximity to airports were chosen. We chose AdNozzles in proximity to airports for this new model launch as they were the right fit, both in terms of frequency and location. They enabled us to target taxi drivers as they filled up their vehicles during airport runs and effectively communicate the benefits of the new Mercedes Vito.
Read MoreMandy
Head of Marketing, Manchettes
Using AdNozzles made perfect sense, communicating our recovery service to motorists in exactly the right locations. We got a great response from potential and actual customers alike, with lots of people commenting that they had seen our advertising. We got such a good lift locally that we are planning on extending the campaign into 2012. Thanks AdNozzles, we LOVE you!!!!!
Read MoreJonathan Conway
Kinetic, Land Rovers
Not only could we target the forecourts in close proximity to each dealership and utilise 112 different creatives, but we were also able to specify the type of petrol nozzle we wanted – in this case diesel. What should have been a really difficult campaign to co-ordinate was brilliantly executed by T4media.
Read MoreLynsey Greaves
Marketing Executive, Bolton Kia
With an exciting new showroom to promote, it was essential that we used the most efficient and effective formats to communicate with our target audience. Following a successful trial on AdNozzles, we included them as a core element of our multi-media launch campaign which spanned an eight week period leading up to the new opening. The AdNozzle platform worked for us by tying together with other channels in the marketing mix to increase the effectiveness of our message. We chose high footfall supermarket sites in our area that matched the profile of our potential customers. The booking process was very simple and our package allowed us the flexibility to change our artwork every two weeks throughout the campaign. This meant that our message could be tailored as we approached the showroom opening, which was a major plus point for us. AdNozzles are the perfect fit for motor dealers, as the specific point of interaction with the message is well timed. There can’t be a better moment for somebody to consider their car than when spending money fuelling it up!
Read MoreAndrew Sobell
Sales & Marketing Director, JustGoodCars.com
T4media were quick to see what our needs were. They identified and proposed a targeted marketing campaign which has had the desired effect and raised the profile of www.justgoodcars.com and it’s free to advertise vehicles for sale service. The petrol sites looked good and the material was displayed professionally. We would have no hesitation in recommending them or indeed using them again. Our thanks to you all.
Read MoreKeith Sims
Dealer Principle, Yeomans Honda
It’s unusual to find something new and different when advertising a motor dealership to a wiley public, and it’s even more unusual when it works. We booked a simple four weeks campaign at our local Tesco forecourt with Allison at T4 Media. Within the first seven days our service department took six bookings. These were directly attributable to the nozzle advertising, and one of the bookings paid for our entire campaign. So we’ve just booked another campaign!
Read MoreMaz
Marketing Director, Eurofit Autocentres
I just wanted to tell you that our AdNozzle campaign is on fire (no pun): we’ve already had 20 competitive enquiries and six of them have converted into new business! We put out a simple message to boost our winter service and MOT business, and win some trade from our local competitors. I’m amazed: we got results immediately. We ran the AdNozzle campaign on its own and we tracked it to test it accurately. Not only has it brought in new customers, but local awareness has gone through the roof – loads of people are talking about us, and all from advertising on the Sainsbury’s forecourt at Wednesfield. The test worked so well that I’ll be doing this again throughout next quarter and beyond. Thanks for running a cracking campaign for us. Give your customers my number if they want a recommendation.
Read MoreMatt Brown
Marketing Director, Essex Auto Group
Essex Auto Group offers a wide range of makes and models, which means our customer base is very diverse. However, the one place that all cars congregate is a petrol station. The AdNozzles are undoubtedly the most targeted part of our multi-media campaign. After all, you can’t pick up a petrol pump nozzle without looking at it and the person holding it is usually the person responsible for running the vehicle. In raising awareness of Essex Auto Group, we want to drive people online to our website where they can see our great range of vehicles and detailed information. Then, when they are ready to buy a new car, they will already be thinking of us. We have seen an impressive surge in online traffic and an increased number of leads as a result of our advertising and the AdNozzles have contributed significantly to this uplift, making them an essential part of our ongoing activity.
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