Keith Sims
Dealer Principle, Yeomans Honda
It’s unusual to find something new and different when advertising a motor dealership to a wiley public, and it’s even more unusual when it works. We booked a simple four weeks campaign at our local Tesco forecourt with t4Local. Within the first seven days our service department took six bookings. These were directly attributable to the nozzle advertising, and one of the bookings paid for our entire campaign. So we’ve just booked another campaign!
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Maz
Marketing Director, Eurofit Autocentres
I just wanted to tell you that our AdNozzle campaign is on fire (no pun): we’ve already had 20 competitive enquiries and six of them have converted into new business! We put out a simple message to boost our winter service and MOT business, and win some trade from our local competitors. I’m amazed: we got results immediately. We ran the AdNozzle campaign on its own and we tracked it to test it accurately. Not only has it brought in new customers, but local awareness has gone through the roof – loads of people are talking about us, and all from advertising on the Sainsbury’s forecourt at Wednesfield. The test worked so well that I’ll be doing this again throughout next quarter and beyond.Thanks for running a cracking campaign for us. Give your customers my number if they want a recommendation.
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Natasha Holland
Media Planner/Buyer, Carshop
With most advertising formats, you don’t know who is looking at your message, but with AdNozzles at petrol forecourts, you can be sure that 100% of your audience will be motorists. This makes fuel nozzles a very cost effective option compared with some other forms of media that we have used. Local Advertising That Works works with a wide range of forecourts, so we were able to select the locations that were in direct proximity to our five branches. The focus for this campaign was an MOT promotion and we measured the success of the activity by monitoring our bookings. We were delighted to see an increase as a result of the campaign and as AdNozzles were the only format used, we can directly attribute the success of the promotion to them. The entire process from initial conversation right through to the campaign going live was exceptionally smooth and I would recommend AdNozzles to any business wanting to target motorists.
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Matt Brown
Marketing Director, Essex Auto Group
Essex Auto Group offers a wide range of makes and models, which means our customer base is very diverse. However, the one place that all cars congregate is a petrol station. The AdNozzles are undoubtedly the most targeted part of our multi-media campaign. After all, you can’t pick up a petrol pump nozzle without looking at it and the person holding it is usually the person responsible for running the vehicle. In raising awareness of Essex Auto Group, we want to drive people online to our website where they can see our great range of vehicles and detailed information. Then, when they are ready to buy a new car, they will already be thinking of us. We have seen an impressive surge in online traffic and an increased number of leads as a result of our advertising and the AdNozzles have contributed significantly to this uplift, making them an essential part of our ongoing activity.
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Scott Grocott
Director, AA Silencers
We were hoping that the AdNozzles would raise awareness and generate some interest in our products and services, and we were not disappointed as the response was fantastic. In just four weeks, our AdNozzle promotions brought in an average of three new customers per week, two of which had never heard of AA Silencers before. We felt that it was important to put an attractive offer on our adverts to give local people a reason to come and see us, so we included a discount promotion for tyres and competitive pricing for air conditioning re-gas. Not only did we secure business as a direct result of these offers, but customers also came in having seen the adverts enquiring about other products and services we offer. With results like this, we will be using AdNozzles again and again.
Read MoreColin Malone
Group Account Director, Universal McCann
We chose AdNozzles as they enabled us to speak to potential car buyers as they stopped for fuel and tell them about the new Peugeot 108. Not only are AdNozzles superb for directly engaging with motorists – the target audience, but they also allowed us to personalise the messaging locally and direct motorists to their closest Peugeot dealership.
Read MoreAshley Lovett
Owner, Lovett Tyres
I could advertise anywhere, but only half of the people out there have a car and about 5% are looking for tyres. What I like with the AdNozzles is that they speak directly to motorists. The campaign pointed potential customers in the area straight to the garage and let them know about our deals. Since they’ve been up, we’ve had lots of people come in and say they’ve seen them. It’s great that we are being noticed and getting people’s attention. We did advertise on the radio before, but I think AdNozzles have worked better than anything else. Pound for pound they’ve seen our best results and wiped out the rest of the competition, keeping us on top in the area! The results and the customer service I received when I booked the AdNozzle campaign are part of the reason I have now used T4media for a second time. The next campaign is yearlong and I look forward to seeing the results.
Read MoreMalcolm Henderson
General Manager, Tyreshops
We have 10 direct competitors in our local area, so it’s vital that we stand out from the rest and promote our products and services to local people in the most efficient way possible. The artwork we used was vital to the campaign’s success – I knew that it needed to be bright, eye-catching and include a great deal… and it worked!! We took 9 bookings in the first fortnight, 7 of which came from new customers so I’m very happy with that.We have previously tried different forms of advertising, including leaflets, but AdNozzles have achieved by far the quickest and biggest response we’ve ever had and our competitors have even been forced to cut their prices to keep up! If the enquiries continue in this way throughout our campaign, I will definitely be booking for next summer.
Read MoreMark McKenna
Owner, SEAT
I was pretty happy with my advertising and the results it was delivering, but I’m always looking out for opportunities that will enable me to target potential customers in the area. Fuel nozzles are a great way to showcase new models, highlight the services we can offer and most importantly, direct people to our dealership. The new and used car market is incredibly competitive and I’m always keen to ensure that we don’t miss any opportunity to bring in new business, so by ‘owning’ space on the local forecourts where people are filling up their cars every day I can be sure that Fife SEAT is front of mind when they come to buy or service a vehicle. I was so impressed by the results from my initial campaign of just two forecourts, that my subsequent bookings have increased to three and then five sites and I would highly recommend this media to anyone looking to increase sales (although perhaps with the exception of my competitors in Fife!)
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