Rob Haylett
Paynes Garage
Our AdNozzles advertising campaign was so effective, I re-booked it for an additional 28 weeks! We had tried all the traditional advertising methods, and were really not overly impressed with lacklustre results. We then tried advertising at our local supermarket petrol forecourt – the initial results were impressive and we could see the potential for further promotion in this way. In fact, we were so happy with our 8 week campaign, that we re-booked for a further 28 weeks. This campaign was an exciting time for us, trying out petrol nozzle advertising for the first time. It’s so relevant for communicating directly with our local customers. Initially we chose the nearest forecourt to our garage and had an amazing number of people filling up over the 8 week period. Every pump nozzle displayed our business details, so every motorist that filled up could see our name. This made us really stand out from other local garages. We have now booked more forecourts with greater coverage, and look forward to seeing positive results over the coming months!
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Brian and Tom Joyce
Orbit Tyres
We chose all the nozzles on handpicked petrol forecourts in our area. It made real sense: the other ways in which we have advertised have waste built in so you never get 100% drivers. But with AdNozzles that’s all you get. We have advertised for two months out of a four month campaign and have already achieved a huge presence by using AdNozzles. Sales enquiries have increased by 50% with this unique way of driving new customers to our sites. People have even said they can’t go anywhere without seeing the Orbit Tyres brand. With the results we’re getting in such a short space of time we’ve never had it so good.
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Leonie Tapley
Advertising and Media Manager, Nissan
We were looking for a unique and exciting way to promote LEAF and AdNozzles provided the perfect media to educate our target audience about the benefits of this ground breaking model. Through running a national campaign on such a highly connective media, we spoke to thousands of motorists a day as they filled up their vehicles.
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Simon Russell
Account Director, Michelin
Michelin forecourt campaigns with t4Local have been very successful. I believe that targeting consumers at key forecourt touch-points helps position the Michelin brand as the leading option for tyre purchases. The t4Local pump nozzles provide Michelin with the opportunity to reach motorists at a time when they are most receptive to motoring-related messages.
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Neil Tookey
Associate, Maxus
The primary target buyers for the new Mercedes Vito were identified as taxi drivers, so it was essential that a campaign was planned to connect with the right audience, rather than just being treated as a standard new model launch. AdNozzles were quickly highlighted as a tactical way to engage with taxi drivers, as they fill up regularly, ensuring a high frequency across two four week bursts. With a full UK network to choose from, another important element was the choice of locations to target. The flexibility of AdNozzles meant that a campaign could be built up in specific towns / regions and in this case, 58 forecourts located in close proximity to airports were chosen. We chose AdNozzles in proximity to airports for this new model launch as they were the right fit, both in terms of frequency and location. They enabled us to target taxi drivers as they filled up their vehicles during airport runs and effectively communicate the benefits of the new Mercedes Vito.
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Mandy
Head of Marketing, Manchetts
Using AdNozzles made perfect sense, communicating our recovery service to motorists in exactly the right locations. We got a great response from potential and actual customers alike, with lots of people commenting that they had seen our advertising. We got such a good lift locally that we are planning on extending the campaign into 2012.Thanks AdNozzles, we LOVE you!!!!!
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Jonathan Conway
Land Rover
Not only could we target the forecourts in close proximity to each dealership and utilise 112 different creatives, but we were also able to specify the type of petrol nozzle we wanted – in this case diesel. What should have been a really difficult campaign to co-ordinate was brilliantly executed by T4Local.
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Lynsey Greaves
Marketing Executive, Bolton Kia
With an exciting new showroom to promote, it was essential that we used the most efficient and effective formats to communicate with our target audience. Following a successful trial on AdNozzles, we included them as a core element of our multi-media launch campaign which spanned an eight week period leading up to the new opening. The AdNozzle platform worked for us by tying together with other channels in the marketing mix to increase the effectiveness of our message. We chose high footfall supermarket sites in our area that matched the profile of our potential customers. The booking process was very simple and our package allowed us the flexibility to change our artwork every two weeks throughout the campaign. This meant that our message could be tailored as we approached the showroom opening, which was a major plus point for us. AdNozzles are the perfect fit for motor dealers, as the specific point of interaction with the message is well timed. There can’t be a better moment for somebody to consider their car than when spending money fuelling it up!
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Andrew Sobell
Sales & Marketing director, JustGoodCars.com
T4Local were quick to see what our needs were. They identified and proposed a targeted marketing campaign which has had the desired effect and raised the profile of www.justgoodcars.com and it’s free to advertise vehicles for sale service. The petrol sites looked good and the material was displayed professionally. We would have no hesitation in recommending them or indeed using them again. Our thanks to you all.
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