Nigel Fitzsimmons
Sales & Marketing Manager, The Capitol Horsham
“We all get millions of emails every day and it’s very easy to ignore or delete them – but with AdNozzles it really worked because it’s with the customer as they fill up for a number of minutes”. https://youtu.be/xzPY-teAW0k “All our performances sold out, so the evidence was really clear that our message was out there and the campaign really worked. Overall, the campaign was very effective, great value for money and I would certainly recommend it to anyone thinking of advertising with T4Local.”
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Raymond Morrison
Managing Director, Covey-McCormick
T4Local’s pump nozzles provide an unavoidable point of communication with motorists making it an ideal environment for The Press & Journal to connect with the target audience of ‘Your Car’ magazine.
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Andy Hastings
General Manager, Greenacre Leisure
We’ve been here since 1972 and wanted to try something fresh and new to attract customers locally so we used AdNozzles on two local supermarket forecourts. The results were amazing. The whole advertising campaign ran for only 4 weeks and we received 102 enquiries, with 33 people taking out new memberships as a direct result of the advertising. That’s a 33% conversion rate! We were able to track the exact cost of acquisition and calculate the return on our investment, which was healthily in profit. AdNozzles did such a great job, we’ll definitely use them again next quarter!
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Beckie Cotton
Sales and Marketing Manager, Buzz Gym Reading
What a result – 1,500 new members! Here’s how we did it… We were opening Buzz Gym Reading at a time when other gyms were also opening up in the area so we had to stand out from our competition. We chose a combination of AdNozzles, AdGates and AdBarriers in our local area as we felt they would deliver the point of difference we were looking for. AdNozzles worked really well for us as they were located at a petrol forecourt just around the corner from Buzz Gym. AdGates at our local station really helped to build brand awareness among rail commuters. AdBarriers in our local car park enabled us to target people coming into the area to tell them that Buzz Gym was opening there.We tracked the campaign carefully to see where people heard about Buzz Gym and people frequently said they had seen our advertising on the AdNozzles, AdGates or AdBarriers. We saw an amazing 1,500 new members sign up before we had even opened as a direct result of our advertising on AdGates which was a massive achievement for us!
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Helen Beddow
Head of Marketing Services, University of Wales
AdNozzles were an ideal communication tool to reach our target audience of working professionals. Following the campaign, the level of enquiries and attendance at our events went up by 40 per cent. The synergy between the forecourt environment and education mirrors the journey you go on both in your car and in your career. This makes it perfect for the forecourt. For the few minutes someone is fuelling up their car, they have the advertising medium directly in front of them capturing their attention. The footfall figures and the areas it covered were very impressive. We have used t4Local twice now because its market knowledge is reliable and credible.
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Ross Elliott
TN Robinson Ltd
As an independent wholesale electrical distributor established in 1923, our target customers are local trade and the public in the areas of our two newest branches. It was reassuring to see that following our initial AdNozzle campaign we had quite a few customers in-store saying they had seen the petrol station advertising and decided to check us out, so I would say that the campaign was a success in increasing awareness of TNR and our new locations. AdNozzles were great in guaranteeing that both trade and retail would be aware of TNR in the local area and we would certainly look to use t4Local again to raise the profile of any new TNR branches.
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Martin Moran
Purchasing Director, MP Moran Builders
We have previously used local press and radio to promote our products and services, but the AdNozzles are outperforming these formats and delivering terrific results for us! Unlike a newspaper or radio ad that is instantly forgotten after the event, motorists have to hold the nozzle in their hand for the whole time they are filling up. Fuel buyers will often visit the same forecourt several times during each campaign and are therefore repeatedly exposed to our messaging. A significant number of people have said they saw our AdNozzle messages on local forecourts and have come into the store as a result. The service we receive when booking AdNozzles is excellent. t4Local assists us in planning a variety of creative messages and different forecourts which keep our campaigns fresh and ensure the best coverage. If AdNozzles continue to produce the same great results for us, we will be using them for a long time to come.
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John Welch
Marketing Manager, Lords Builders Merchants
Choosing AdNozzles as part of our awareness campaign was not a difficult decision for us to make – we knew where our customers would go to fill their vehicles so we could target them accordingly. We have 10 years experience in both the trade and retail sectors and have run campaigns to promote our business with other media but AdNozzles were a new venture. As it turned out, they proved to be a very successful choice, as we have had many comments from both existing and new customers mentioning to our sales teams that they saw our AdNozzles. We have been very pleased with the way in which this media has fitted in with our ongoing promotional strategy, especially when we opened a new branch in Hayes. We will certainly be using them again in the future to inform our customers of the products, promotions and services Lords can offer.
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Craig Bryson
Group Partner, Digital Kitchens
Our AdNozzles look great, people have seen them, they’ve walked into our showroom and then bought our products! What more could we hope for from our advertising? The Digital Kitchens showroom and factory provides kitchens and bedrooms to both the trade and public. It’s a challenge to stand out from our competitors – we offer great quality at low prices, but if people don’t know about us, we won’t sell our products. It’s great to find an advertising format that is so effective at getting our message out to local people. We are astounded at the great response we’ve had since starting our AdNozzle campaigns. People in the local area regularly comment on them and we can directly attribute sales to this activity. For us, they have more than paid for themselves and they are part of our forward planning throughout this year and beyond!
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