Dave Palmer
Customer Marketing Director, Buildbase
We previously used AdNozzles located in close proximity to specific branches to raise awareness of our locations amongst people filling up in the local area. For the most recent campaign, however, we decided to increase the intensity and take the campaign national. We chose AdNozzles at 350 petrol forecourts for four weeks. Our objectives were to increase brand awareness and also drive new customers online to order products or find out more about their local Buildbase branch. Using the strapline, ‘Fill your van with the right materials’, we were able to speak directly to van drivers as they filled up their vehicles at roadside forecourts. AdNozzles are perfect for targeting new customers and raising awareness of the Buildbase brand. With over 200 branches across the UK, it made sense to run this activity at a national level and put our name in the hands of thousands of motorists who could then visit our website or a local branch.
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Clair Seymour
Commercial Manager, Saxon Brands
As a distributor of aftermarket car accessories, we felt that AdNozzles offered a relevant placement to tell potential customers about our products. We were really pleased with the communication from t4Local throughout the planning stages and everything went smoothly. Our campaign was handled brilliantly and was visible in petrol stations nationwide from day one. Most importantly, feedback from our sales team and from people who saw it was positive. It’s been a good discussion point and helped us promote our products to our customers.
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Colin Malone
Group Account Director, Universal McCann
We chose AdNozzles as they enabled us to speak to potential car buyers as they stopped for fuel and tell them about the new Peugeot 108. Not only are AdNozzles superb for directly engaging with motorists – the target audience, but they also allowed us to personalise the messaging locally and direct motorists to their closest Peugeot dealership.
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Malcolm Henderson
General Manager, Tyreshops
We have 10 direct competitors in our local area, so it’s vital that we stand out from the rest and promote our products and services to local people in the most efficient way possible. The artwork we used was vital to the campaign’s success – I knew that it needed to be bright, eye-catching and include a great deal… and it worked!! We took 9 bookings in the first fortnight, 7 of which came from new customers so I’m very happy with that. We have previously tried different forms of advertising, including leaflets, but AdNozzles have achieved by far the quickest and biggest response we’ve ever had and our competitors have even been forced to cut their prices to keep up! If the enquiries continue in this way throughout our campaign, I will definitely be booking for next summer.
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Mark McKenna
Owner, Fife SEAT
I was pretty happy with my advertising and the results it was delivering, but I’m always looking out for opportunities that will enable me to target potential customers in the area. Fuel nozzles are a great way to showcase new models, highlight the services we can offer and most importantly, direct people to our dealership.The new and used car market is incredibly competitive and I’m always keen to ensure that we don’t miss any opportunity to bring in new business, so by ‘owning’ space on the local forecourts where people are filling up their cars every day I can be sure that Fife SEAT is front of mind when they come to buy or service a vehicle. I was so impressed by the results from my initial campaign of just two forecourts, that my subsequent bookings have increased to three and then five sites and I would highly recommend this media to anyone looking to increase sales (although perhaps with the exception of my competitors in Fife!)
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John Scotting
Gilder Group
AdNozzles are an effective way for the Gilder Group to run a proximity campaign which is communicated to a captive audience. It also allows me to reach the right people in a cost effective and timely manner. The Gilder Group advertised their entry level VW Golf on the pump nozzles as part of a multi-media campaign including press and radio. That month, the VW website had 16,000 hits on the model, 8,000 of which came from Gilder Volkswagen. AdNozzles have enabled the Gilder Group to position itself as the dealer group of choice for the region.
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Nick Ireland
Co-owner, Olympic Cars
I’m so pleased that I decided to try out fuel nozzles as a new way to connect my car dealership and service centre based in Cirencester to the local community. Although I liked the format, I wasn’t sure what sort of results it would deliver, so I was incredibly pleased that I received an enquiry almost immediately when my campaign went live at our local Tesco forecourt. The customer said he had no idea we had a service centre, but had found us when he saw our message, which goes to show how great the nozzles are for raising awareness. This campaign was definitely worth doing and I will be looking to use AdNozzles for my other dealership in Stroud too. The service I received was second to none, from initial contact, through to booking, artwork design, implementation and follow-up. I would recommend t4Local to anyone looking to raise awareness of their business – AdNozzles really work!
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Alice Bowden
Account Director, Rapport
AdNozzles are incredibly popular with the Peugeot dealerships as they enable a highly targeted and cost-effective communication with motorists in their local area. Due to the flexibility that AdNozzles provide, each dealership can run a bespoke creative with their own messaging and contact details, ensuring that they achieve positive response rates time after time.This latest burst was supported by Peugeot main brand, which continues to invest in AdNozzle advertising, because it is now a proven ‘must-have’ format on their media schedule for all relevant campaigns. We’re looking forward to working with t4Local on the next burst which is currently being planned.
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Mari Still
Marketing Manager, Perrys
Normally I prefer bus backs for our rural showrooms, but they weren’t available. I wasn’t convinced that you can sell new cars on AdNozzles, but we gave it a try. Two prospects walked on to the site asking for the free fuel offer within hours of each other. They had seen the offer on the petrol pumps at one of their local petrol stations, which included Tesco, Total and Esso. We were impressed by the effectiveness of AdNozzles. They helped us reach right into the heart of Aylesbury’s motorists, and sell two cars with an offer that was not being advertised in any other way.
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