Alice Bowden
Account Director, Rapport
AdNozzles are incredibly popular with the Peugeot dealerships as they enable a highly targeted and cost-effective communication with motorists in their local area. Due to the flexibility that AdNozzles provide, each dealership can run a bespoke creative with their own messaging and contact details, ensuring that they achieve positive response rates time after time.This latest burst was supported by Peugeot main brand, which continues to invest in AdNozzle advertising, because it is now a proven ‘must-have’ format on their media schedule for all relevant campaigns. We’re looking forward to working with t4Local on the next burst which is currently being planned.
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Mari Still
Marketing Manager, Perrys
Normally I prefer bus backs for our rural showrooms, but they weren’t available. I wasn’t convinced that you can sell new cars on AdNozzles, but we gave it a try. Two prospects walked on to the site asking for the free fuel offer within hours of each other. They had seen the offer on the petrol pumps at one of their local petrol stations, which included Tesco, Total and Esso. We were impressed by the effectiveness of AdNozzles. They helped us reach right into the heart of Aylesbury’s motorists, and sell two cars with an offer that was not being advertised in any other way.
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Rob Haylett
Paynes Garage
Our AdNozzles advertising campaign was so effective, I re-booked it for an additional 28 weeks! We had tried all the traditional advertising methods, and were really not overly impressed with lacklustre results. We then tried advertising at our local supermarket petrol forecourt – the initial results were impressive and we could see the potential for further promotion in this way. In fact, we were so happy with our 8 week campaign, that we re-booked for a further 28 weeks. This campaign was an exciting time for us, trying out petrol nozzle advertising for the first time. It’s so relevant for communicating directly with our local customers. Initially we chose the nearest forecourt to our garage and had an amazing number of people filling up over the 8 week period. Every pump nozzle displayed our business details, so every motorist that filled up could see our name. This made us really stand out from other local garages. We have now booked more forecourts with greater coverage, and look forward to seeing positive results over the coming months!
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Brian and Tom Joyce
Orbit Tyres
We chose all the nozzles on handpicked petrol forecourts in our area. It made real sense: the other ways in which we have advertised have waste built in so you never get 100% drivers. But with AdNozzles that’s all you get. We have advertised for two months out of a four month campaign and have already achieved a huge presence by using AdNozzles. Sales enquiries have increased by 50% with this unique way of driving new customers to our sites. People have even said they can’t go anywhere without seeing the Orbit Tyres brand. With the results we’re getting in such a short space of time we’ve never had it so good.
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Leonie Tapley
Advertising and Media Manager, Nissan
We were looking for a unique and exciting way to promote LEAF and AdNozzles provided the perfect media to educate our target audience about the benefits of this ground breaking model. Through running a national campaign on such a highly connective media, we spoke to thousands of motorists a day as they filled up their vehicles.
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Simon Russell
Account Director, Michelin
Michelin forecourt campaigns with t4Local have been very successful. I believe that targeting consumers at key forecourt touch-points helps position the Michelin brand as the leading option for tyre purchases. The t4Local pump nozzles provide Michelin with the opportunity to reach motorists at a time when they are most receptive to motoring-related messages.
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Neil Tookey
Associate, Maxus
The primary target buyers for the new Mercedes Vito were identified as taxi drivers, so it was essential that a campaign was planned to connect with the right audience, rather than just being treated as a standard new model launch. AdNozzles were quickly highlighted as a tactical way to engage with taxi drivers, as they fill up regularly, ensuring a high frequency across two four week bursts. With a full UK network to choose from, another important element was the choice of locations to target. The flexibility of AdNozzles meant that a campaign could be built up in specific towns / regions and in this case, 58 forecourts located in close proximity to airports were chosen. We chose AdNozzles in proximity to airports for this new model launch as they were the right fit, both in terms of frequency and location. They enabled us to target taxi drivers as they filled up their vehicles during airport runs and effectively communicate the benefits of the new Mercedes Vito.
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Mandy
Head of Marketing, Manchetts
Using AdNozzles made perfect sense, communicating our recovery service to motorists in exactly the right locations. We got a great response from potential and actual customers alike, with lots of people commenting that they had seen our advertising. We got such a good lift locally that we are planning on extending the campaign into 2012.Thanks AdNozzles, we LOVE you!!!!!
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Jonathan Conway
Land Rover
Not only could we target the forecourts in close proximity to each dealership and utilise 112 different creatives, but we were also able to specify the type of petrol nozzle we wanted – in this case diesel. What should have been a really difficult campaign to co-ordinate was brilliantly executed by T4Local.
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