Malcolm Henderson
General Manager, Tyreshops
We have 10 direct competitors in our local area, so it’s vital that we stand out from the rest and promote our products and services to local people in the most efficient way possible. The artwork we used was vital to the campaign’s success – I knew that it needed to be bright, eye-catching and include a great deal… and it worked!! We took 9 bookings in the first fortnight, 7 of which came from new customers so I’m very happy with that.We have previously tried different forms of advertising, including leaflets, but AdNozzles have achieved by far the quickest and biggest response we’ve ever had and our competitors have even been forced to cut their prices to keep up! If the enquiries continue in this way throughout our campaign, I will definitely be booking for next summer.
Read MoreMark McKenna
Owner, SEAT
I was pretty happy with my advertising and the results it was delivering, but I’m always looking out for opportunities that will enable me to target potential customers in the area. Fuel nozzles are a great way to showcase new models, highlight the services we can offer and most importantly, direct people to our dealership. The new and used car market is incredibly competitive and I’m always keen to ensure that we don’t miss any opportunity to bring in new business, so by ‘owning’ space on the local forecourts where people are filling up their cars every day I can be sure that Fife SEAT is front of mind when they come to buy or service a vehicle. I was so impressed by the results from my initial campaign of just two forecourts, that my subsequent bookings have increased to three and then five sites and I would highly recommend this media to anyone looking to increase sales (although perhaps with the exception of my competitors in Fife!)
Read MoreJohn Scotting
Gilder Group
AdNozzles are an effective way for the Gilder Group to run a proximity campaign which is communicated to a captive audience. It also allows me to reach the right people in a cost effective and timely manner. The Gilder Group advertised their entry level VW Golf on the pump nozzles as part of a multi-media campaign including press and radio. That month, the VW website had 16,000 hits on the model, 8,000 of which came from Gilder Volkswagen. AdNozzles have enabled the Gilder Group to position itself as the dealer group of choice for the region.
Read MoreNick Ireland
Co-owner, Olympic Cars
I’m so pleased that I decided to try out fuel nozzles as a new form of advertising for my car dealership and service centre based in Cirencester. Although I liked the format, I wasn’t sure what sort of results it would deliver, so I was incredibly pleased that I received an enquiry almost immediately when my campaign went live at our local Tesco forecourt. The customer said he had no idea we had a service centre, but had found us when he saw our advertising, which goes to show how great the nozzles are for raising awareness. This campaign was definitely worth doing and I will be looking to use AdNozzles for my other dealership in Stroud too. The service I received was second to none, from initial contact, through to booking, artwork design, implementation and follow-up. I would recommend T4 Media to anyone looking to raise awareness of their business – AdNozzles really work!
Read MoreAlice Bowden
Account Director, Rapport
AdNozzles are incredibly popular with the Peugeot dealerships as they enable a highly targeted and cost-effective communication with motorists in their local area. Due to the flexibility that AdNozzles provide, each dealership can run a bespoke creative with their own messaging and contact details, ensuring that they achieve positive response rates time after time. This latest burst was supported by Peugeot main brand, which continues to invest in AdNozzle advertising, because it is now a proven ‘must-have’ format on their media schedule for all relevant campaigns. We’re looking forward to working with T4 Media on the next burst which is currently being planned.
Read MoreMari Still
Marketing Manager, Perrys
Normally I prefer bus backs for our rural showrooms, but they weren’t available. I wasn’t convinced that you can sell new cars on AdNozzles, but we gave it a try. Two prospects walked on to the site asking for the free fuel offer within hours of each other. They had seen the offer on the petrol pumps at one of their local petrol stations, which included Tesco, Total and Esso. We were impressed by the effectiveness of AdNozzles. They helped us reach right into the heart of Aylesbury’s motorists, and sell two cars with an offer that was not being advertised in any other way.
Read MoreRob Haylett
Paynes Garage
Our AdNozzles advertising campaign was so effective, I re-booked it for an additional 28 weeks! We had tried all the traditional advertising methods, and were really not overly impressed with lacklustre results. We then tried advertising at our local supermarket petrol forecourt – the initial results were impressive and we could see the potential for further promotion in this way. In fact, we were so happy with our 8 week campaign, that we re-booked for a further 28 weeks. This campaign was an exciting time for us, trying out petrol nozzle advertising for the first time. It’s so relevant for communicating directly with our local customers. Initially we chose the nearest forecourt to our garage and had an amazing number of people filling up over the 8 week period. Every pump nozzle displayed our business details, so every motorist that filled up could see our name. This made us really stand out from other local garages. We have now booked more forecourts with greater coverage, and look forward to seeing positive results over the coming months!
Read MoreBrian and Tom Joyce
Orbit Tyres
We chose all the nozzles on handpicked petrol forecourts in our area. It made real sense: the other ways in which we have advertised have waste built in so you never get 100% drivers. But with AdNozzles that’s all you get. We have advertised for two months out of a four month campaign and have already achieved a huge presence by using AdNozzles. Sales enquiries have increased by 50% with this unique way of driving new customers to our sites. People have even said they can’t go anywhere without seeing the Orbit Tyres brand. With the results we’re getting in such a short space of time we’ve never had it so good.
Read MoreLeonie Tapley
Advertising and Media Manager, Nissan
We were looking for a unique and exciting way to promote LEAF and AdNozzles provided the perfect media to educate our target audience about the benefits of this ground breaking model. Through running a national campaign on such a highly connective media, we spoke to thousands of motorists a day as they filled up their vehicles.
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